American Bar Endowment

Website Design

The American Bar Endowment (ABE) had two goals for its redesign–updating the look/feel and better promoting the personal and philanthropic advantages of its insurance products. We were contracted to create a design that easily directs users to the information they seek as well as conveys a modern, more approachable persona of the organization. The redesign enabled the site to expand to include information and interactivity not in the original site.

The ABE was established by the American Bar Association in order to provide "quality, affordable insurance for attorneys through trusted insurers, while giving back to the good works of the legal profession."

www.abendowment.org